AREAS OF EXPERTISE
Butler offers a full range of PR services and works one-on-one to create customized strategies and campaigns for our clients and their needs. Our specialty areas include business, entrepreneur leadership, finance, litigation, public affairs, real estate and construction, sports, hospitality, and environmental.
Earned Media Relations + Publicity
We work hard to garner relevant and results-oriented communications for our clients, relying on our two decades of relationships with editors, producers, columnists, and on-air personalities across the news industry. We conceive, plan and execute media events that help shape, and frequently expand, the overall marketing strategy and publicity aims of each client.
Butler regularly earns client placements in a wide variety of major regional and national media outlets, including, among others, the New York Times, Wall Street Journal, New York Post, New York Daily News, Crain's New York Business, Philadelphia Inquirer, Washington Post, Chicago Tribune, Houston Chronicle, San Francisco Chronicle, The Atlanta Journal-Constitution, Miami Herald, CNN, CBS, FOX, NBC, Time Magazine, Fortune, Business Week, among others.
Brand Development + Integrated Marketing
Butler has developed brands and managed the marketing campaigns for multi-billion dollar real estate projects, significant financial institutions, product launches, technology innovations, books, magazines and more.
We conduct exhaustive research to fully understand a client’s industry, services or products, and audience. We work closely with our client’s leadership to create a highly effective marketing and image-enhancement strategies that elevate their image and narrative, and deliver measurable results.
Public Affairs+ Cause-Related PR
With our decades of experience in government and public policy media strategy, Butler successfully implements targeted communications that spotlight issues to key policymakers, community leaders, and journalists throughout the country.
Clients retain our services to create focused message campaigns on the local, state and national levels that can help halt unfavorable projects, attract grants, win community or regulatory approval, achieve beneficial legislation and more.
Our cause-related PR and marketing strategies have succeeded in helping developers, unions, businesses, and community organizations achieve their goals, from the major real estate and municipal projects to labor contracts and public safety campaigns that resulted in federal, state, or local legislation.
Our virtually unmatched success in crisis situations can be traced to the Butler Associates team of experienced professionals – committed to working round-the-clock to prevent and defuse “bad news” in the news. With the advantage of our insights and decades of work with the media, we execute rapid-response strategies that neutralize or even eliminate prejudicial, biased publicity and news coverage. We work to stabilize - and often energize - a client’s public persona and reputation during a period of controversy or public outcry.
We have special expertise in offering counsel to individuals involved in the litigation process. We have a comprehensive familiarity with the legal arena and flow of legal proceedings, to provide clients with advice and direction as a best course of action. We have managed hundreds of controversial campaigns rising as high as the U.S. Supreme Court.