Butler Associates

Visual via Chat GBT A few weeks back, I previewed a great video by Forbes about the marketing masterclass by a nearly 120-year-old clothing and sneaker maker, New Balance . With the 2025-26 NBA season tipping off and the World Series first pitch on Friday in Toronto, a look at perceptions and brand marketing in sports seems appropriate. For decades, New Balance was the quintessential official footwear of dads everywhere. They were the kind of shoes that you’d wear on the sid

Irish Ambassador to the USA, Geraldine Byrne Nason and Attorney General of Ireland, Rossa Fanning at the Irish Legal 100 in Washington,...

Frederick Anderson Blue Jacket Initiative founder, Michel Pugh LISC President & CEO on the red carpet with artist Jeezy. I was delighted...

This past Sunday, December 18, CBS’s iconic news program, 60 Minutes, broadcast a major sit-down interview that Lesley Stahl conducted...

Our team had a busy few weeks engaged with propelling some interesting, high profile news stories about: cannabis, an unheralded World...