M-Fire Suppression Inc.
M-Fire Suppression, Inc., a California-based company, sells proprietary advanced organic fire suppression compounds to builders that protect construction sites and finished buildings. As a start-up, M-Fire needed to quickly achieve major product exposure through large-market television appearances, wire service articles, and profiles in significant real estate and insurance industry trade publications to establish its brand and messaging across the field of forensic fire science.
The Butler Associates team developed and implemented a multifaceted communications strategy building awareness of M-Fire and positioning its Chairman as a leading industry spokesperson.
Appearing in some of the nation’s leading real estate and property insurance publications, M-Fire’s products achieved significant positive coverage in Crain's New York Business, Engineering News-Record, Commercial Property Executive, Multifamily Executive, Construction Today, Globe St., and Insurance Business America, as well as Real Estate Weekly and Engineering News-Record features documenting M-Fire’s partnership with AvalonBay Communities, among the largest real estate property firms in the United States.
In addition, we directed attention to areas of the country where fires, whether the result of arson or wildfires, are a threat. After a series of arson attacks in Denver and parts of California, M-Fire was featured in the Denver Post, the San Francisco Chronicle, the San Diego Union-Tribune, and the Associated Press, on television, on KTLA (CW) Los Angeles, KTVU (FOX) Oakland, KDVR (Fox) Denver, KUSA (NBC) Denver, KFMB (CW) San Diego, and KGTV (ABC) San Diego, and on NPR in Southern California.
Chairman Steve Conboy was cited frequently as an authority in the public discourse surrounding fire prevention and safety during the severe wildfire season. And, when tariffs were imposed on construction materials such as steel and lumber, our team leveraged our messaging to secure appearances in Bloomberg and U.S. News & World Report.
These efforts contributed to a soaring recognition support expanding operations.