Patriot Bank, N.A.
Patriot Bank, N.A. is a growing community bank with locations along Connecticut’s “Gold Coast” towns, from Greenwich to New Haven, CT and in Westchester County, NY. Butler Associates was brought in over a seven year period to conduct messaging to spotlight its presence, growing branch network and to support the messaging about the launch of several new banking platforms.
As its communications strategists, Butler achieved over 1,000 earned media stories that favorably reflects on the Bank, its leadership and financial expertise.
Patriot banking leaders have been featured nationally and extensively in its own community, including: U.S. News & World Report, Chicago Tribune, Omaha World Herald, Consumer Affairs, Bankrate, GoBankingRates, New York Post, CreditCards.com, News 12 Connecticut, Fairfield County Business Journal, Connecticut Post, Stamford Advocate, Connecticut Public Radio and many others.
The Butler Team has consistently worked on the development of strategic financial and social issue “White Papers” from the bank, along with ghost-writing numerous bylined, opinion editorial articles for its financial practice leaders. This included high visibility pieces syndicated by the Associated Press, and the Connecticut’s Hearst Newspapers.
The diverse financial topics we have given the bank a presence and spotlighted have included: digital banking, small business lending, non-profit banking, financial literacy, and retirement planning. We also regularly initiated speaking engagements, community partnership opportunities and so much more. When launching a SBA lending platform, Butler achieved key brand awareness in new markets, including Jacksonville and Indianapolis, with coverage oin FOX Business, NBC News, Bloomberg, , The Bond Buyer, American Banker, Connecticut Magazine, and more.
100+ positive news stories and op-eds in less than 6 months
Bank leadership spotlighted in American Banker and dozens of local newspapers