Media that Matters: July Update
Our team had a busy few weeks engaged with propelling some interesting, high profile news stories about: cannabis, an unheralded World War II hero, the current state of banking & our economy, and the leaders making our world so very unique.
After nearly 80 years, a World War II vet finally received his medals! It is a remarkable story of a WWII US Army Private from the Bronx, taken as a POW by the Nazis. Our firm was delighted to help navigate the key newsrooms to help get this story told. Nationally, 97-year-old Will Kellerman shared his story in the Wall Street Journal, Washington Post, Newsday, NY Daily News, People Magazine, ABC News National, and so many more! It's a story that involves the Chairman of the Joint Chiefs of Staff and filmmaker Henry Roosevelt (Yes, of that Roosevelt clan).
Seeding a Multi-Billions Cannabis Sector in NY
NBA Hall of Famer, Chris Webber, and leaders from Siebert Williams Shank have partnered to operate a $200 million Cannabis equity fund aimed at New Yorkers previously convicted under Rockefeller Drug Laws. Our media announcement was chronicled by dozens of outlets including Black Enterprise, the New York Post, Newsday, The Bond Buyer, Ganjaprenour and more!
Louis Coletti, President of New York’s Building Trade Employers Association is front and center in not one but two significant features in the Commercial Observer and Crain’s New York Business, addressing key issues - specifically the cost of liability insurance - driving construction costs up in the Big Apple.
Lou was also prominently quoted by The New York Times on pending legislation that, while well intentioned, would further increase costs.
Michael Pugh, President of Carver Bank was the centerpiece of a 6-minute BBC World Business Report feature segment on the U.S. economy and critical support of small business, as rising Fed interest rates were front and center in the news.
Every year, millions gather for the magnificent New York City-Macy's Fourth of July Fireworks Show. This and other amazing pyrotechnics displays would never be possible without the FDNY Fire Inspectors, who oversee show safety. The New York Daily News and Spectrum News 12 both did major reports on the process.
Media Facts & Figures
Nearly one-third (29%) of journalists report - in Cision's "2022 State of the Media Report" - that they file 10 or more news articles each and week. Wow that is an awful lot of journalism and a reminder of how time-pressed media professionals truly are these days.
Given consolidation in traditional newsrooms, coupled with significant growth among niche, industry-focused news, capturing the attention of the right editors, columnists, producers, with messaging that resonates can become a game changer. When your brand and message matters, it pays to invest in the best communication platforms and professional team.
Political Movers and Shakers
Paratransit workers in New Jersey are seeking to level the playing field via legislation to enable NJ Transit to finally pay up for often dangerous and necessary work, when the governor declares a state of emergency, as reported by Politico and Insider New Jersey.
New York's Clean Energy Jobs Coalition was successful in pushing for climate positive legislation. Now, as Politico and about a dozen other outlets report, Gov. Hochul has signed a bill that will provide a just energy transition and jobs for the countless New Yorkers whose careers could have been otherwise impacted.